Social media is a great way to boost your business event. You can generate awareness and increase the profile of your event to your peers and the media, create a digital community amongst conference attendees or produce newsworthy buzz around key outtakes before, during and after your event.
Check out our handy tips on how to get the best out of social media at your Canberra event.
Contact the Canberra Convention Bureau for assistance with planning your next business event or to request a proposal.
Before your event
Make friends with the media
You always tease
Spark your audience’s interest with teaser content. Reveal different aspects about what they can do and see while in town, or exciting elements of your program one at a time.
Ensure your website has all the details
Create an event specific page on your own website so that your delegates have a one-stop shop for all the info they need.
Have a hashtag, or #two
Create a unique official event hashtag for your delegates to use during your event, and ensure everyone has the correct and relevant business hashtags at the ready. Be sure to communicate it!
During the event
Get snap happy
Take loads of pictures during the event for your own live social media publishing, and for promotional use post event.
If you’re involved in running your event you’re likely to be too busy for live posting during the event so schedule some tweets and Facebook posts ahead of time – and build these into the mix of the ones you do have time to create live. And publish often!
Get video footage of your event – chat to delegates, get footage of the action as it happens, interview guest speakers – then get ready to share your video content via social media. Get creative – who knows, it may go viral. Video is also a great way to show non-attendees why they should attend next time.
After the event
A post event thank you
Reach out to each of your delegates and thank them for attending – invite them to share their own experiences and reconnect again in future.
Write about your experiences, upload to your website and syndicate via social media. Do it soon after the conference to recap your experiences while they’re top of mind.
Connect with your connections
Ensure anyone you met stays connected with you after your event. Make a personalised connection with them on LinkedIn and Facebook if appropriate, and don’t forget to follow them on Twitter.
Social media playbook
For more information on how to use social media and effectively engage your audiences, download your copy of the VisitCanberra Social Media Playbook.